February 2010
27 posts
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Said Sayrafiezadeh: "Appetite": newyorker.com →
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Opinion: Nobody likes gorilla advertising. →
Interesting commentary about guerrilla marketing efforts from Chris Staples at Rethink Communications located in Vancouver, Canada. He has a few links to their guerrilla marketing efforts, which are quite fun and amusing; my favorites are the sneezing transit shelter and the walking on water.
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Take a Step Closer for an Invitation to Shop →
Geo-fencing is an interesting idea. It’s great that this is an opt-in service; Consumers need not feel like they are getting spammed in an era where we are already bombarded with marketing messages. I wonder about the cost though, because it seems like this is something smaller businesses (ex: local cafés & restaurants) would greatly benefit from.
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Cliché →
bobulate:
Seth Godin on clichés:
In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. “Cliché” came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a...
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Candy Makers Cut the Calories, by Cutting the Size →
Interesting article. I think bit size pieces are more fun and less messy to eat. That being said though, I think the idea behind pieces being used to ‘cut calories’ is a little naive. It seems like an idea that was mentioned and stretched to further explain why these companies are transitioning from bars to pieces. I don’t know if it’s just me, but don’t the pieces...
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The Quiet World, Jeffrey McDaniel
In an effort to get people to look into each other’s eyes more, and also to appease the mutes, the government has decided to allot each person exactly one hundred and sixty-seven words, per day. When the phone rings, I put it to my ear without saying hello. In the restaurant I point at chicken noodle soup. I am adjusting well to the new way. Late at night, I call my long distance lover, ...
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The Cosmopolitan Tongue: The Universality of... →
John McWhorter speaks about how language death may not be an entirely ‘bad’ thing, but “ironically, a symptom of people coming together”.
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WatchI have to say I wish the women were more involved in making their own choices regarding their sexual expression. I know I have to take into account the culture/religion but having your husband or mother tell you what kind of ‘sexy lingerie’ you should wear doesn’t sit well with me.
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“This idea of negotiation before intercourse is this kind of ridiculous thing in...”
– Lady Gaga, for MAC’s Viva Glam campaign
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Thoughts on Google Buzz
A pretty interesting addition to Google’s wide array of services. I like that Buzz is promoting conversation rather than being a simple ‘tweet’ sort of deal. It’s a good way for Google to try to bring back the people who are using other sites to do communicating (ex: Facebook messages in place of e-mails). I don’t really have a large list on Gmail for that reason;...
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Heart Cake Tutorial. →
I don’t even like Valentine’s Day-ish things but this is really smart baking (or… cake decorating? :D)
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“Opportunity is missed by most because it is dressed in overalls and looks like...”
– Thomas Alva Edison (on my Honest Tea bottle).
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Mystery Google →
Mystery Google: Type in your query and you get the results of someone else’s. People have started typing in ‘missions’ for others. Pretty interesting idea.
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Are You a C.E.O. of Something? →
I’m in love with this interview. Mark Pincus demonstrates his knowledge and success with the application of known Organizational Behavior techniques. I love the parts where he described how he made everyone a CEO and how he had his receptionist take charge; they really show how great he is with motivation.
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New York Times: Type-A-Plus Students Chafe at... →
Maybe because I am merely a junior and not as worried as a graduating senior might be about getting a job in the market right now, but I am more offended by the sense of entitlement students at prestigious colleges seem to have than I am worried about the new policies. It bothers me when I am unable to get an A in a class, but I’d like to think there are so many other factors that affect...
